Ternary Software, Inc. Keeps PeerView Software Development Local

EXTON, PA, June 16, 2004 -- Ternary Software, a pioneer in collaborative software development, announced the success of its partnership with PeerView, Inc., a company that helps the pharmaceutical and biotech industry more effectively introduce new drugs. The partnership has enabled PeerView to become a leader in their industry within a short time.

Until recently, the pharmaceutical and biotech industry faced a major bottleneck when introducing new drugs to the market. Each day of delay resulted in approximately $1 million in lost revenue. Despite this, biotech and pharmaceutical companies routinely used ad-hoc, paper-based, manually intensive exercises to generate publication strategy

Tim Bacon, a veteran of the pharmaceutical industry, founded PeerView to address this bottleneck. Recognizing the risks inherent in software development, Bacon teamed with Ternary Software to develop a suite of robust, web-based modular offerings to support generation of publication strategies for new drugs. To effectively meet the needs of the industry, PeerView needed a product that could be brought to market quickly, along with a dynamic development strategy that allowed enhancements to be rolled in immediately based on client requests and feedback.

Ternary Software uses an innovative Agile Development Methodology which was perfectly suited for this type of project. Ternary's Agile approach is a collaborative process that involves putting work-in-progress software at the client's fingertips early in the process, and integrating feedback immediately. Rather than generating lengthy and often inaccurate specifications in advance of development, Ternary quickly generated prototype models for PeerView's review. The process was dynamic - it allowed PeerView to validate and adjust the direction of the development effort as needs became clearer. And the process led to creative ideas and new possibilities as the ongoing functionality and usability testing revealed subtle requirements. This methodology relies on top-tier talent and face-to-face contact with the client. This effectively precluded any exportation of jobs.

"I had no idea how much I would come to rely on their 'Agile' programming methodology as a competitive edge," observed Tim Bacon, founder of PeerView. "This fast and flexible approach has enabled us to develop and refine our applications with lightning speed and within budget, enabling us to delight our customers and to stay far ahead of the competition."

The results validate the process. PeerView introduced the initial, web-based module, in early 2002, and is currently the leader in the industry. PeerView was the first to market, and they have maintained their position over time through continual product enhancements that address evolving requirements. Teaming with Ternary Software allowed PeerView to focus on their core competency - their vision for enhancing business processes in the biotech and pharmaceutical industry - while relying on Ternary's Agile Methodology to make the vision a reality.

"From the onset, it was clear that PeerView had the vision and the direction to address a market need," observed Brian Robertson, CEO of Ternary Software. "Our challenge was to build and test a quality product in a short period of time, and to provide continual enhancements as business requirements evolved. With PeerView's guidance, we have been able to meet this challenge."

Ternary's approach to developing software ensures that clients receive the product they need, within budget and on schedule. Ternary is provides excellence through all phases of design, and has built the confidence of their customer base by continually meeting difficult challenges and delivering dependable, superior, and high quality software. The Ternary team has the knowledge, experience and highly skilled local staff to dedicate to their clients' success.

For more information on Ternary Software, please contact Wade Lee, Director of Business Development, at Ternary Software at (610) 594-8914 x220 or visit the website at www.ternarysoftware.com.